Introducing our new range of Fleur De Lys Pies
Pie brand Fleur de Lys is hoping to make a big impression with the re-launch of its distinctive puff pastry range after taking time to listen to the people that matter most – their biggest fans.
The new improved Fleur de Lys range of frozen and chilled pies, owned by Holland’s Pies, will now come with ‘melt in the mouth’ French puff pastry. It is currently being rolled out with the support of a marketing push that includes a free point of sale package including open and closed signs, posters and window roundels.
Leanne Holcroft, Brand Manager, commented:
“We’ve been reviewing the quality of all our products and we’ve been listening carefully to our customers. We know that the Fleur de Lys range has a very loyal base so we made a very conscious effort to go back to the things they know and love. We want to ensure that the new, improved range was just right for them whilst adding to our appeal.”
Leanne is confident the pies will be a big success:
" All the early signs in the trade are looking really positive, the fillings always go down a treat and it appears the puff pastry is a big winner!”
The new range includes Steak & Kidney, Chicken & Mushroom and Minced Beef & Onion pies, as well as Beef, Potato & Onion, Beef & Veg and Cheese & Onion pasties. All are available in chip shops and stores throughout the UK.
Fleur de Lys was purchased by Holland's Pies, the North West’s best known maker of pies and puddings, in 1972, combining its expertise in fillings with the unique Fleur de Lys pastry to create a high quality range of snacks.
Comments
Remember these from way back If they are as good then can't wait to try Where are they stocked please?
Are these actually available yet?