Holland’s Pies launch “Pie Plan”
Holland’s Pies, the North West’s best loved producer of pies and puds, has launched a ‘diet with a difference’, which is sure to warm the hearts of pie lovers everywhere - the Holland’s Pie Plan.
Carefully compiled by a leading food dietician, the Holland’s Pie Plan will provide a balanced ‘healthy eating’ programme, which includes a different Holland’s product for every day of the week.
The Pie Plan will be accompanied by a menu, featuring attractive ‘foodie’ photography of dishes such as ‘cheese and onion pie on a warm, tossed leaf salad and Holland’s “pie-aella”.
Holland’s MD, Neil Court-Johnston explains:
“The idea behind the campaign is to have a bit of fun, whilst taking on some traditional misconceptions about pies and puds.
The fact is our pies are traditionally cooked using natural, wholesome ingredients. The pastry contains up to 40% less fat than our competitors and our pies have less fat and fewer calories than most convenience and snack foods. We’ve always said that, as part of a balanced diet and a healthy lifestyle, the Holland’s Pie is perfectly nutritious, healthy and tasty, now it’s all here in black and white.”
Neil Court-Johnston continues:
“We just wanted to illustrate that, if people get the balance right, they can happily eat some of the things they actually want to eat and have been enjoying for years.
The early interest in this has been phenomenal and we’re sure that people with a good sense of humour all over the country will be happily declaring that they are now on the Pie Plan.”
The Holland’s team will also be introducing their own exercise routines such as ‘pie-lates’ and “pie-chi” to encourage people to make their own Pie Plan exercise videos, which will be uploaded to the company website.
Holland’s employs 370 people at its Lancashire base and is part of Northern Foods. The company enjoys a 60% share of the market in the North West, an area where 92% of people have heard of Holland’s Pies.
The Holland’s Pie Plan is an original diet plan and has been made by Hayley Kuter, registered dietitian of Blossom Consulting Limited, specifically for Holland’s Pies.
The Pie Plan can be downloaded here:
Download men's Pie Plan
Download women's Pie Plan
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@djbentley we'll see what we can do Daniel ;) I bet your looking forward to the footy season starting to get your hands on the balti pie :)
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