Holland's launch search for the North West's pie experts

“Wherever you are, the issue of what makes a good pie generates a lively debate and it’s fair to say that the north west is livelier than others.”

“Right now, there’s a real desire for good quality, traditional British fayre and, as a company that makes over 80 million pies, puddings and pasties each year, we’ve decided to open the debate on the great British pie. It’s all about letting people know that we do listen.”

The new MD is looking to select a 12 person panel from across the north west to help Product Development Manager, Maria Yuste, ensure that the famous pies are of the highest quality. Those selected will be invited to a series of specially arranged pie-tasting sessions to review every recipe and offer their opinions.

Maria Yuste explains:

“As a selected member of the panel, you will be invited to advise us on existing products, help us create new recipe ideas & try new dishes before anyone else.

“For many years, we’ve remained loyal to the recipes people have known and loved for generations and keeping in touch with people’s tastes is incredibly important to us.”

“This is a great opportunity for people to play an important role in the future of Holland’s Pies – and help us to shape the decisions we take. The message is simple, if you’re passionate about great-tasting, traditional, wholesome food, we’d love you to hear from you.”

Holland’s employs over 400 people at its Lancashire base and is part of the chilled division of Northern Foods. The company enjoys a 60% share of the market in the north west, an area where 92% of people have heard of Holland’s Pies.

Anyone wishing to be considered should contact Leanne.Holcroft@NorthernFoods.com

Photo caption: Marie Yuste, Product Development Manager at Holland’s Pies, who will be co-ordinating the Pie Panel.

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