Holland’s launch ‘Best Ever’ pie and pudding range to retailers
Holland’s Pies, the North West’s best known producer of pies and puddings is hoping to improve on its 75% share of the North West frozen pie market with the launch of its new ‘Best Ever Authentic Recipe’ range, which is now available to retailers throughout the region.
The new ‘Best Ever’ range of frozen and chilled pies and puddings is currently being rolled out, supported by a substantial marketing and communications campaign. This includes high-impact outdoor posters, humorous radio advertising and a strong online and press presence, and a social media ‘buzz’ across the company’s North West heartland.
The new pies and puddings have deeper fillings, more chunks of meat and are made with prime ingredients. Fresh, stand out packaging features attractive new product photography in colour-coded designs.
Packs also include clear and simple cooking instructions, which highlight Holland’s suitability for microwave cooking thanks to their unique pre-baked frozen format.
The range has been developed with the help of Holland’s now famous ‘Pie Panel’ of talented tasters chosen from around the region.
Michelle Sigley a member of Holland’s Pie Panel explains:
“We spent lots of time testing every Holland’s pie and giving our feedback. Holland’s have taken all this on board in the creation of their new range, from the inclusion of quality, local cheese in the new recipe cheese and onion pie, to the increase in the quantity of the fillings. Having tasted the finished products, I am sure that consumers will enjoy the new pies as much as we do!”
Neil Court Johnston, Managing Director of Holland’s commented:
“With the help of our Pie Panel we’ve been reviewing the quality of all of our products and we’ve been listening carefully to our customers. We’ve revisited all the things people have traditionally loved about our pies and looked to retain and, where necessary, re-discover that love.
Our aim is to attract sales from an even wider consumer base without losing those loyal to the current product. That has meant taking a step ‘back to the future’ by revisiting our original 158 year old recipes, to create a new ‘Best Ever Authentic Recipe’ range which can be eaten and enjoyed by all.”
Holland’s new “Best Ever Authentic Range” is available throughout the North-West.
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