We've been around for over 160 years

We've been around for over 160 years

Follow our journey

  • Close 1851 title=

    Mr John Whittaker founded a confectionery shop in Lower Deardengate, Haslingden, Lancashire

  • Close 1866 title=

    Mr. Whittaker was running the business with step daughter Sarah - business was brisk and an apprentice from Chester, Richard Holland, was recruited to join the business

  • Close 1869 title=

    The first of many Holland’s Pie romances took place when Richard married Sarah and bought into the business. John Whittaker retired and the bakery was changed from Whittaker’s to Holland’s

  • Close 1870 title=

    Walter was born, the son of Richard and Sarah and was followed by 5 more children including another son John. During the 1880s both Walter and John worked at the bakery

  • Close 1890 title=

    Richard retired. Walter bought the business and named it Walter Holland’s

  • Close 1900 title=

    The business moved to bigger premises with the bakery now in John Street, Haslingden - bread, pies & cakes were all made

  • Close 1907 title=

    Demand grew beyond Haslingden to nearby villages and Walter bought a horse and cart to make daily deliveries - establishing what is now a Holland’s tradition -
    the pie round

  • Close 1927 title=

    The first Holland’s van is bought to meet the high demand

  • Close 1929 title=

    On the 27th May, a disused cotton mill at Baxenden was purchased. Looms were replaced by specially built ovens

  • Close 1938 title=

    There were now 20 vans making regular deliveries to chip shops. The cost of a pie was about
    “Thre-pance Ha-penny”

  • Close 1939 title=

    Holland’s continued production during the Second World War as most of the staff were women – there were air raid shelters in the bake house

    Cake production ended due to rationing but Holland’s continued baking pies

  • Close 1945 title=

    War ends and a decision was made to sell Holland’s to R.Gummer Ltd, a provisions company based in London

  • Close 1949 title=

    Negotiations were completed with R.Gummer Ltd and brothers Frank and Harold Holland retired. Harry Holland (pictured) remained as Managing Director of the company

  • Close 1950 title=

    The wartime 25 mile restriction on deliveries had been lifted and Holland’s set up more pie delivery rounds throughout Lancashire

  • Close 1956 title=

    Due to the Suez crisis, Holland’s brought smaller delivery vehicles on board to save on fuel consumption

  • Close 1963 title=

    Holland’s stopped producing bread to concentrate on baking pies and puddings

  • Close 1968 title=

    Holland’s gave 5 employees awards for long service - their combined service made 192 years in total!

  • Close 1972 title=

    The company continued to grow and was bought by Pork Farms who introduced foil containers instead of tins for the pies and the first automated machines on some of the production lines

  • Close 1975 title=

    A ‘key system’ was introduced. Holland’s drivers could then deliver to chip shops early in the morning before shops opened - deliveries could be completed earlier in order to make the lunchtime rush in chip shops!

  • Close 1981 title=

    Holland’s introduced frozen pies to their popular brand meaning that for the first time, Holland’s pies were on sale to housewives through grocers and supermarket chains

  • Close 1986 title=

    The famous Holland’s chimney landmark is dismantled brick by brick to make way for a new pudding department

  • Close 1990 title=

    Holland’s new ‘Fresh Wrapped’ range begins to appear in the chill cabinets in leading supermarkets

  • Close 1995 title=

    We began to supply our pies to a number of famous football grounds, including West Bromwich Albion.

  • Close 2001 title=

    We celebrated 150 years of pie making!

  • Close 2008 title=

    2008 saw the latest incarnation of Holland’s distinctive vans, with £1m being invested in a new fleet of fuel-efficient vehicles.

  • Close 2009 title=

    Holland's introduce Best Ever Pies & Puds Range. The New Best Ever recipes have even more of our famous fillings, improved ingredients and more chunks of meat, without compromising the authentic traditional Holland's taste.

    Holland's launched their first ever online shop, delivering anywhere in UK mainland on a next day delivery basis direct to customers.

  • Close 2010 title=

    Holland's are selected as a Best Of British Brands partner to Coronation Street to celebrate their 50th birthday. We launched a chippy and online promotion to encourage consumers to vote for their favourite Corrie themed pie.

  • Close 2011 title=

    We celebrated 160 years of pie making with a giant pie featured at our MOSI exhibition!

  • Close 2013 title=

    We launch our new look logo in true Hollywood style on Holland's Hill!

  • Close 2013 title=

    Our fresh new packaging hits the shelves!

  • Close 2014 title=

    Two great brands come together to make truly amazing pies.